AI Insights · Timothy · April 2024
Top 5 Travel and Local Apps on Android in Kenya - Q1 2024
An analysis of the performance of the top 5 travel and local apps on Android in Kenya during Q1 2024, highlighting trends in downloads, revenue, and active users.
In the first quarter of 2024, the top 5 travel and local apps on the Android platform in Kenya showcased varying trends in downloads, revenue, and active users. Below is a detailed analysis of each app's performance based on data from Sensor Tower.
Booking.com: Hotels & Travel saw a decline in weekly downloads, starting at around 6.8K in early January and dropping to approximately 2.2K by the end of March. The app maintained a consistent level of weekly active users, beginning the quarter with about 47.3K and ending with 42.7K.
Ethiopian Airlines experienced a significant spike in weekly downloads, peaking at around 4.1K in late January before gradually declining to about 1.9K by the end of March. The number of weekly active users mirrored this trend, rising from 1.1K in early January to a peak of 5.3K in early February, then stabilizing around 4.9K by the end of the quarter.
ENA Coach had a fluctuating pattern in weekly downloads, starting with approximately 5K in early January, dipping to around 0.8K in mid-February, and then rising again to 2.2K by the end of March.
Qatar Airways saw growth in weekly downloads, starting with about 0.3K in early January and peaking at approximately 3.4K by mid-March. The app's weekly active users increased steadily from 1.2K in early January to 6.7K by mid-March, before slightly declining to 6K by the end of the quarter.
Find my Phone - Family Locator showed a consistent increase in weekly revenue, peaking at $115 in mid-March. Weekly downloads for the app started at around 1.1K in early January, peaked at 2.6K in mid-February, and then gradually decreased to about 0.9K by the end of March. The number of weekly active users followed a similar trend, beginning the quarter with 1.7K and ending with approximately 1.6K.
Overall, these performance trends provide valuable insights into the travel and local app market in Kenya. For more detailed analytics, visit Sensor Tower.